Home The 12 Steps About Rob Join

Everything you get as a Founding Member.

The complete 12-step system and every tool โ€” plus these, included free.

Bonuses

Bonus 1The Expert Interviews11 insiders who bill $300+/hr โ€” builders, a surveyor, designers, a broker & an energy rater โ€” on how homeowners really get screwed
$3,600
Bonus 2Your 24/7 AI ArchitectMy brain on call 24/7 โ€” your mid-build crisis answered in seconds
$1,500
Bonus 3The Quote Comparison ToolI charge $1,500 to review a builder's quote โ€” this does the same in 20 minutes
$1,500
Bonus 4The Done-For-You Document PackAll 71 checklists, inspection forms & dispute scripts โ€” manage your builder like a pro
$1,497
Bonus 5The Design Brief BuilderAn 80-point brief that saves 4 billable hours at $250/hr
$1,000
Bonus 6Real Renovation Case StudiesReal renovations broken down โ€” where people bled money, and where they saved
$997
Total value
$10,094

All of it included free with your founding place โ€” from just $997.

Now โ€” choose how you want Rob in your corner.

Self-Paced

$1,497 $997

Founding price ยท save $500

First 50 founders only

The full system, recorded. Go at your own pace.

  • The complete 12-step method โ€” every step on video
  • Every tool & calculator, with tutorials
  • Lifetime access + every future update
  • All 6 bonuses above ($10,094 value)
  • Founding Member badge โ€” + exclusive future offers, founders only
Get Self-Paced

The first 50 to join become Founding Members โ€” a permanent badge + first access to every future offer.

By application ยท 25 seats only

Founding Cohort

$2,997 $1,997

Founding price ยท save $1,000

Everything in Self-Paced โ€” plus Rob, live.

Plus

  • 12 live cohort Zoom calls with Rob โ€” your project unstuck in real time
  • The Founding Members room โ€” renovate alongside others
  • Live onboarding Q&A with Rob
Apply for the Founding Cohort

By application only. For renovations $50k+.

By application only

Architect Access

From $5,000

Only 5 a quarter

Everything in the Cohort โ€” plus Rob, one-on-one.

Plus

  • One-on-one time with Rob on your actual plans
  • A redlined blueprint โ€” what to tell your builder to save $20k+
  • Floor-plan cost estimate โ€” from our partner builder
  • 30-min interior design session โ€” with a partner designer
  • 10% member discount on cabinetry
  • Exclusive partner-supplier discounts
Apply โ€” Book a Rescue Call

Not ready to go live? Start Self-Paced.
Apply to upgrade to the Cohort or Architect Access anytime and we'll credit your full $997 toward it โ€” while spots remain.

Only 25 founding seats.
When they're gone, the Cohort returns to $2,997 โ€”
and the founding price is gone for good.

The $10,000 Guarantee

Find $10,000 โ€” or pay nothing.

Plug your project into the system. About 3 hours. If the 12 step process doesn't surface at least $10,000 in avoidable costs or savings before you break ground โ€” email Rob and we'll refund every cent. And we'll buy the paint for your living room.

We can promise that because the average renovation hides far more than $10,000 in preventable mistakes. Finding them is the whole point.